Aston Villa News: Villa set to receive £434M boost as EPL explore huge deal
The Latest Aston Villa News coming from the villa camp reveals the Premier league is set to to give the villians a £434M boost from NFT mega deal.
Aston Villa might profit from a potential non-fungible token (NFT) contract that the Premier League is considering, which could be valued up to £434 million.
The Premier League has shortlisted four businesses in order to gain a contract for up to £434 million for clubs through digital collectibles. This might be a significant benefit for Aston Villa.
Sorare, Candy Digital, Dapper Labs, and ConsenSys are the four startups, according to the Daily Mail.
Some may be surprised to learn that Sorare is presently under investigation by the Gambling Commission for operating a cryptocurrency-themed fantasy football game without a UK license.
“It has come to our attention that the football-themed website, Sorare.com, is available to consumers in the United Kingdom,” the Gambling Commission said in a statement. The Gambling Commission does not have a license for Sorare.com.
“This implies that any activity carried out on the site is not in compliance with the gaming standards that a licensed operator must follow.
Consumers should take this information into account when selecting whether or not to connect with the site.”
The winner of the Premier League’s non-fungible token (NFT) will generate multiple digital items, such as trading cards or stickers, that will be sold to fans and traded on secondary marketplaces, with the teams profiting from the sale of these products to supporters.
Doctor Dan Plumley, a financial specialist, told Football Insider about the agreement: “No club is going to turn their nose up at a deal like this.”
“Villa is outside the big six, but they are in a race with a number of clubs to get in.” Of course, any increase in revenue for those teams is a major plus.
“When clubs run these deals, they are the ones who see the financial benefit, so that’s even better news for them.”
“However, if this is ratified, it is bad news for the EFL because it will only widen the gap between the Premier League and the rest.”
Given that Deloitte estimates that the NFT market would produce more than $2 billion in sports by the year 2022, it’s no surprise that the Premier League is looking into a deal.
The transition will witness a split from the conventional approach of collecting mementos and cards, and a leap into the digital world. Fans will use their cellphones instead of notebooks to keep track of the items.
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