Damian Willoughby has left his position as commercial director at EA Sports to become Chelsea’s new commercial director.
The man in the suit has experience in football; he previously worked for the Indian branch of City Football Group. The hope of Todd Boehly and company is that he will bring some of their tactics to our side.
Willoughby has a history with Chelsea as well; up until 2010, he served as the club’s head of sponsorship, so in a way, this is a homecoming.
All of this is a part of the club’s top to bottom restructuring, which we saw begin as soon as the purchase was finalised.
As the new ownership group takes control of the club, there have been changes at every level, affecting everyone from players to young coaches to directors to Marina and Petr Cech.
As Clearlake looks to step up our commercial side, this type of action was precisely what we would anticipate, and there should be numerous more like it in the months to come.
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