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    SportEarly
    Home»Chelsea FC»Chelsea appoint new commercial director
    Chelsea FC

    Chelsea appoint new commercial director

    SportEarlyBy SportEarlySeptember 6, 2022Updated:December 8, 2022No Comments2 Mins Read
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    Damian Willoughby has left his position as commercial director at EA Sports to become Chelsea’s new commercial director.

    The man in the suit has experience in football; he previously worked for the Indian branch of City Football Group. The hope of Todd Boehly and company is that he will bring some of their tactics to our side.

    Willoughby has a history with Chelsea as well; up until 2010, he served as the club’s head of sponsorship, so in a way, this is a homecoming.

    Breaking: I'm told Chelsea have hired Damian Willoughby from EA Sports as commercial director. Willoughby joins having been chief executive of City Football Group India & was at Stamford Bridge as head of sponsorship until 2010. Big role with new owners looking for serious growth

    — Mike Keegan (@MikeKeegan_DM) September 6, 2022

    All of this is a part of the club’s top to bottom restructuring, which we saw begin as soon as the purchase was finalised.

    As the new ownership group takes control of the club, there have been changes at every level, affecting everyone from players to young coaches to directors to Marina and Petr Cech.

    As Clearlake looks to step up our commercial side, this type of action was precisely what we would anticipate, and there should be numerous more like it in the months to come.

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