Everton slapped by Premier League news as £60m development emerges

Everton along with a host of Premier League clubs have deals with bookmakers worth up to £60million, according to the Daily Mirror.

The Premier League announced on Thursday 13 April that front-of-shirt betting sponsorships would be banned from the 2026/27 season.

Clubs will be allowed to house betting firms on their sleeves but will have to renegotiate their current agreements.

The Mirror claim (pg 62, Friday 14 April) that Bournemouth, Everton, Leeds, West Ham, Fulham, Southampton and Newcastle all have deals accumulated to nearly £60million.

Makes sense

As much as this move will probably hurt Everton in a financial sense, it’s something which needs to happen. Betting advertisement is rife in UK sport and it’s good the Premier League have acted.

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It appears a compromise has been struck, with sleeve sponsorship still allowed. With government legislation likely to arrive, the top-flight decision-makers clearly feel that now was the right time to act. Everton must now look to land a new front-of-shirt sponsor and potentially look to join forces with a new stadium sponsor.

The Toffees are currently under the gaze of the Premier League due to their financial mismanagement in recent times so smarter commercial decisions could well be needed at Goodison Park.

Improved sponsorship deals, better reach overseas and savvier transfer decisions could see a little bit more stability finally reach the blue side of Merseyside. There’s certainly a whole which will need to be filled after the Premier League decision.

Despite the financial loss, there will be very few people who disagree with Thursday’s decision.