Football authorities are expected to introduce regulations shortly prohibiting football teams from working with betting businesses as their primary sponsor, which would affect West Ham if implemented before 2025.
The existing agreement with Betway ends in three years, and unless the authorities issue fresh judgements, the agreement is anticipated to continue until then. However, the stadium’s owners, LLDC, have made a proposition to West Ham about naming rights.
The LLDC has offered West Ham a contract worth £4 million per year to buy the stadium rights, but as disclosed exclusively by our in-the-know ExWHUEmployee, the club is unwilling to pursue that offer.
Ex has disclosed that the owners are confident that West Ham would be able to negotiate to a lucrative sponsorship arrangement that includes the primary sponsorship and stadium naming rights as a ‘package,’ similar to what Arsenal and Emirates have in place.
The proposed agreement may result in a significant rise in income for the club, putting it on par with the top in football. The club is also anxious to go on a lucrative tour of the United States next summer, but David Moyes requires persuading.
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Speaking confidentially this week, ExWHUEmployee reiterated the club’s optimism in a huge sponsorship agreement, however Ex has reservations about the stadium’s renaming.
“The club has now declared that they will decline the offer to purchase the naming rights for £4 million,” Ex added. “Instead, they are certain that their next kit sponsorship contract will be a lucrative one.”
“I personally do not want the stadium to be renamed “The Adidas Arena,” since I believe it sounds nasty. I’m pleased with the London Stadium; I’ve become used to it. Of course, it will never have the same importance as Upton Park or the Boleyn Ground, but I don’t mind it for the new period.
“If we changed it, I’d want to see a reference to our founders, Thames Ironworks, or anything related to the school.”