The move of the Ajax forward to Goodison, which appeared to be a done deal last week (19 August), has reportedly halted amid reports that the Dutch team no longer wants to let him leave or are attempting to create a bidding battle.
However, the Toffees manager is pressing his team to put more pressure on the Eredivisie giants in an effort to sign the 22-year-old this season.
According to the SportEarly news, Lampard is still trying to convince Ajax to release the player despite their resistance. He is putting pressure on the team to do so.
Personal conditions have apparently already been agreed upon with the player, but Ajax is “unwilling to ratify” the transfer.
Despite the manager’s claims that he wants to maintain an important player, Alfred Schreuder has only allowed the Ghanaian international to make three brief substitute appearances so far this year.
While Everton “assured the playmaker that he will be a starter, and Lampard has verified this,” according to Ghana Soccernet, if he departs.
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It is hard to see how the manager can promise any newly acquired player a starting position before observing how they adjust to the Premier League.
The offensive options may force Kudus to start if Anthony Gordon goes, and the former Chelsea manager has already seen enough to know that he will be crucial.
That would explain why he is pressing for this action to be taken, since the current direction it has gone undoubtedly makes it challenging to take at this time.
Schreuder has denied any knowledge of a prospective player departure, but there must be more to it than that for reputable sources like Paul Joyce and Fabrizio Romano to go so far as to say it was almost finished.
Everton are not in a situation where they can wait around and be pitted against late-arriving bidders.
Maybe Goodison’s management can carry out their manager’s instructions and put pressure on Ajax to close the deal, convincing them to give up what appears to be a late bargaining stance.
Lampard will have to place his hopes in different targets in the closing days of the window if he doesn’t want to risk experiencing another exasperating letdown.