New data deal could protect Newcastle United from future transfer disaster
Newcastle United is currently experiencing a reshuffling, with numerous new faces joining the first-team squad during the recent January transfer window.
Eddie Howe, Steve Bruce’s replacement, joined the team in November, in addition to fresh acquisitions. The ex-Bournemouth manager has been in control for almost three months, and the Toon are starting to understand his tactics on the field.
Dan Ashworth is also rumored to be interested in joining the Magpies. Up until earlier this month, the Sporting Director was in charge of football operations at Brighton & Hove Albion, before resigning and sparking suspicions of a transfer to Tyneside.
United appears to be putting down a strong foundation, and StatsBomb announced a multi-year partnership with the team on their website on Tuesday morning. Moving forward, the UK-based firm will act as the club’s data and analytics supplier, aiding with recruiting and performance monitoring.
Their data may be used to educate and offer precise information. Sean Longstaff and Dwight Gayle, for example, have the most two-footed players in Howe’s team, according to StatsBomb data. Joe Willock had the most pressures per-90 for the Magpies last season, according to StatsBomb statistics.
StatsBomb has worked with a number of other clubs throughout the world, including Fiorentina, Wolves, Club Brugge, Atletico Mineiro, Borussia Dortmund, AS Roma, and Liverpool, to mention a few.
Liverpool are recognized as industry leaders in the footballing world when it comes to integrating and utilizing statistics, with John W. Henry’s grasp of numbers deriving from his business dealings and baseball prowess.
The quality of the squad put together for Jurgen Klopp by the Merseyside recruitment staff exemplifies how powerful data can be when used as part of a larger scouting strategy.
Liverpool employs a lot of PhD researchers, while Manchester United hired Dominic Jordan as their first Director of Data Science earlier this season.
Manchester City hired Laurie Shaw, an astrophysics PhD, as their Lead AI Scientist last year, purchasing his services from Harvard University, and Arsenal purchased StatDNA, a US-based data analytics firm, for about £2 million in 2012.
The most forward-thinking teams have gradually begun to recognize the value of data over time. Although the Toon has yet to establish its own data science department, its investment in StatsBomb’s services bodes well for the future.
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